App Open Ads

App Open Ads help you monetize your app's loading screens. They appear when a user opens your app or navigates back to it from the background. For detailed instructions on how to create these ad units, see here.

General recommendations on how to improve the quality of ad units are given in Improving resource quality. Below are some practical tips to help you attract more valuable traffic with app open ads.

Placement

• Follow the general recommendations on implementing app open ads.
• Don't show your ads too often (for example, avoid impressions at the first and subsequent two or three app opens).

Controls

• Don't use custom buttons or ad unit controls, stick to the standard kit.

  

• Don't close ads automatically — leave it to the user.

  

• Don't show ads of other formats when app open ads are called.

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