Rewarded

Rewarded are ad units with text and image ads or videos used when monetizing video games. The unit with the ad fills the entire screen of the app. Watching these ads earns the user a reward or in-game currency. In order to receive the reward, users need to watch the ad:

For 30 seconds.

Until the end of the video.

When creating or editing a unit in the Boost interface, you can specify the currency to be used in the game and determine the cost of the first full viewing of the ad.

Creating an ad unit

  1. In the menu on the left, go to Ad Monetization → Applications. Click Add next to the desired app in column Ad units.

  2. Select Rewarded format.

  3. Enter a name for the ad unit: this makes it easier to find in the Boost interface.

  4. Define CPM settings. In the CPM strategy field, select:

    • Maximum revenue: If you don't want to limit the cost of an impression in the ad unit.

    • eCPM floor: If you want to set the minimum cost of an impression in the ad unit. When selecting this option, also specify the floor value in rubles, US dollars, or euros. You can change the floor currency in your account settings.

    How it looks in the interface

  5. Specify the name of the reward currency and the remuneration amount for watching a complete video for the first time.

  6. If you create a unit for Yandex Mediation, connect external ad networks.

    How to connect external ad networks to the unit

    1. In the ad unit settings at the bottom of the page, click Add network.

    2. Select the mediation type: In-App Bidding or Smart Waterfall. A list of networks that support the selected type of mediation will appear.

    3. Select an ad network and set the parameters of ad units created in the interface of this advertising network:

      • Currency: The currency of the CPM floor in the external advertising network unit.

      • The IDs of the app and units from the external ad network that you obtained in step 1. Depending on the selected ad network, fill in the fields:

        Ad network

        Mediation type

        App IDs

        Unit IDs

        BIGO Ads

        In-App Bidding, Smart Waterfall

        App ID

        Slot ID

        Google AdMob (ex. AdMob)

        Smart Waterfall

        —

        Ad Unit ID

        Liftoff (ex. Vungle)

        In-App Bidding, Smart Waterfall

        App ID

        Placement ID

        Mintegral

        In-App Bidding, Smart Waterfall

        Placement ID, App ID, AppKey

        Unit ID

        Start.io

        Smart Waterfall

        Account ID, App ID

        Ad Tag

        VK Ads (ex. myTarget)

        In-App Bidding, Smart Waterfall

        —

        Placement ID

      • eCPM: The CPM floor for the added unit (only for networks connected by Smart Waterfall).

    4. If necessary, set the unit serving geography: go to the Geography tab and specify the CPM floor for the selected regions.

  7. Click Save.

    The new unit with a unique ID will appear in the list on the app page. The unit ID (ID) consists of the product ID (R-M), app ID, and the unit index number.

    Note

    One app can have no more than 200 active ad units. Move unused units to the archive. If you need to add more than 200 units, contact support.

  8. Integrate the ad unit into the application, depending on the monetization method:

    Learn more about monetization methods.

  1. In the menu on the left, go to Ad Monetization → Applications and open the desired page. Under the app name, click New ad unit.

  2. Select Rewarded format.

  3. Enter a name for the ad unit: this makes it easier to find in the Boost interface.

  4. Define CPM settings. In the CPM strategy field, select:

    • Maximum revenue: If you don't want to limit the cost of an impression in the ad unit.

    • eCPM floor: If you want to set the minimum cost of an impression in the ad unit. When selecting this option, also specify the floor value in rubles, US dollars, or euros. You can change the floor currency in your account settings.

    How it looks in the interface

  5. Specify the name of the reward currency and the remuneration amount for watching a complete video for the first time.

  6. If you create a unit for Yandex Mediation, connect external ad networks.

    How to connect external ad networks to the unit

    1. In the ad unit settings at the bottom of the page, click Add network.

    2. Select the mediation type: In-App Bidding or Smart Waterfall. A list of networks that support the selected type of mediation will appear.

    3. Select an ad network and set the parameters of ad units created in the interface of this advertising network:

      • Currency: The currency of the CPM floor in the external advertising network unit.

      • The IDs of the app and units from the external ad network that you obtained in step 1. Depending on the selected ad network, fill in the fields:

        Ad network

        Mediation type

        App IDs

        Unit IDs

        BIGO Ads

        In-App Bidding, Smart Waterfall

        App ID

        Slot ID

        Google AdMob (ex. AdMob)

        Smart Waterfall

        —

        Ad Unit ID

        Liftoff (ex. Vungle)

        In-App Bidding, Smart Waterfall

        App ID

        Placement ID

        Mintegral

        In-App Bidding, Smart Waterfall

        Placement ID, App ID, AppKey

        Unit ID

        Start.io

        Smart Waterfall

        Account ID, App ID

        Ad Tag

        VK Ads (ex. myTarget)

        In-App Bidding, Smart Waterfall

        —

        Placement ID

      • eCPM: The CPM floor for the added unit (only for networks connected by Smart Waterfall).

    4. If necessary, set the unit serving geography: go to the Geography tab and specify the CPM floor for the selected regions.

  7. Click Save.

    The new unit with a unique ID will appear in the list on the app page. The unit ID (ID) consists of the product ID (R-M), app ID, and the unit index number.

    Note

    One app can have no more than 200 active ad units. Move unused units to the archive. If you need to add more than 200 units, contact support.

  8. Integrate the ad unit into the application, depending on the monetization method:

    Learn more about monetization methods.

Actions with ad units

In the main menu, go to Ad Monetization → Ad Units. Pick an ad unit from the list and select the necessary action:

  • Duplicate: Create another unit in the ad unit list with the same settings but with a different ID.
  • Send to archive: Send the unit to the archive. To restore an ad unit, find it using the status filter and click Restore.

Location-based ad serving

You can restrict ad impressions in a unit for app users from a specific region. To do this, open the ad unit on the app page or in the ad unit list and go to Regions.

In the region tree, select one or more regions. Set the eCPM floor in selected currency without VAT in the eCPM field. Subregions inherit the CPM floor from the top level region.

To fully disable ad impressions in a region, select it and choose the Block option.

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Cost per one thousand viewable impressions of an ad unit. An impression is considered viewable if at least one pixel of the ad unit was in the viewable area of the screen.

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