Native ads

Native ads is ads that looks to mobile app users as natural as the original content. The unit with native ads displays text and image ads, for which you can customize the set of elements and their design.

You can set the number of ads in a unit when you're connecting it to the app. For Android apps, in case of direct integration via SDK, you can also configure the impressions in the slider: this is a set of ads that alternate as the user scrolls through them.

Creating an ad unit

  1. In the menu on the left, go to Ad Monetization → Applications. Click Add next to the desired app in column Ad units.

  2. Select Native design format.

  3. Enter a name for the ad unit: this makes it easier to find in the Boost interface.

  4. Define CPM settings. In the CPM strategy field, select:

    • Maximum revenue: If you don't want to limit the cost of an impression in the ad unit.

    • eCPM floor: If you want to set the minimum cost of an impression in the ad unit. When selecting this option, also specify the floor value in rubles, US dollars, or euros. You can change the floor currency in your account settings.

    How it looks in the interface

  5. Click Save.

    The new unit with a unique ID will appear in the list on the app page. The unit ID (ID) consists of the product ID (R-M), app ID, and the unit index number.

    Note

    One app can have no more than 200 active ad units. Move unused units to the archive. If you need to add more than 200 units, contact support.

  6. Integrate the ad unit into the application, depending on the monetization method:

    Learn more about monetization methods.

  1. In the menu on the left, go to Ad Monetization → Applications and open the desired page. Under the app name, click New ad unit.

  2. Select Native design format.

  3. Enter a name for the ad unit: this makes it easier to find in the Boost interface.

  4. Define CPM settings. In the CPM strategy field, select:

    • Maximum revenue: If you don't want to limit the cost of an impression in the ad unit.

    • eCPM floor: If you want to set the minimum cost of an impression in the ad unit. When selecting this option, also specify the floor value in rubles, US dollars, or euros. You can change the floor currency in your account settings.

    How it looks in the interface

  5. Click Save.

    The new unit with a unique ID will appear in the list on the app page. The unit ID (ID) consists of the product ID (R-M), app ID, and the unit index number.

    Note

    One app can have no more than 200 active ad units. Move unused units to the archive. If you need to add more than 200 units, contact support.

  6. Integrate the ad unit into the application, depending on the monetization method:

    Learn more about monetization methods.

Actions with ad units

In the main menu, go to Ad Monetization → Ad Units. Pick an ad unit from the list and select the necessary action:

  • Duplicate: Create another unit in the ad unit list with the same settings but with a different ID.
  • Send to archive: Send the unit to the archive. To restore an ad unit, find it using the status filter and click Restore.

Location-based ad serving

You can restrict ad impressions in a unit for app users from a specific region. To do this, open the ad unit on the app page or in the ad unit list and go to Regions.

In the region tree, select one or more regions. Set the eCPM floor in selected currency without VAT in the eCPM field. Subregions inherit the CPM floor from the top level region.

To fully disable ad impressions in a region, select it and choose the Block option.

Rules for placing units with native ads

Alert

When you use units with native ads, you accept the risks described in the Boost Terms of Offer. Before you start configuring your unit, make sure to read the current advertising legislation, including the requirements set for mandatory advertisement elements and their size.

General rules for placing units with native ads

  1. The ad unit must contain all the mandatory elements.
  2. You can only place elements (mandatory and additional) if all the rules and restrictions specified in the tables below are met.
  3. The ad unit should not be fully clickable. The tables below show which elements should be clickable.
  4. All unit elements should be visible and easily discernible to users. The background image should not interfere with seeing text information, tags and alerts.
  5. You can't change the links of any elements (link to the advertiser's site, sitelinks, and other links).
  6. If an ad unit is on a single screen, it should not be reloaded more often than once every 30 seconds.
  7. Clicking on the ad unit is not the only possible action on the page. It is not allowed to artificially reproduce impressions, clicks, calls, and settings manually or using any automatic methods (for more information, see the AppMetrica Services Offer).

Mandatory advertising elements and rules for their use

Mandatory element

Terms and restrictions

The age restriction label and indication that the unit is an ad

If the age restriction label is required for the selected category under the Law “On Advertising”, the label is added automatically.

It is not allowed to modify the text or link provided by Yandex.

Other warnings

Changes are not allowed in warning texts. Text warnings should not occupy less than 10% of the ad area.

Title (the name of the advertised app)

The title can be up to 56 characters long, including spaces and punctuation marks. The title must be clickable. The title text can't be cut off, it must be shown in full.

Image

The image must be clickable. The image can't be enlarged, but it can be reduced without changing the aspect ratio. You can crop the image by no more than 25% and only relative to the center of the image.

Action button

The call to action button must be clickable. You can't change the button text.

App icon

Only required for mobile app ads.

The icon must be clickable. The icon can't be enlarged or cropped, but it can be reduced without changing the aspect ratio.

Price

Only required for mobile app ads.

Mobile apps ads
Mobile app price in the app store. You can't change the app price.
Other ads
The ad contains the price specified by the advertiser when creating the campaign, or up-to-date data taken from the online store feed. If the price data is not available, the ad is displayed without this element.

Menu icon

Using the menu icon, users can report an ad or get more information about the advertiser.

For the SDK version 5.2.0 or higher, impressions without this element are not counted.

Domain

The domain is required to comply with the Law “On Advertising”. For the SDK version 5.2.0 or higher, impressions without this element are not counted.

The domain of the advertiser's website must be clickable. You can't change the domain text, but you can cut it off at 20 characters followed by an ellipsis (...).

Additional advertising elements and rules for their use

Additional element

Terms and restrictions

Favicon

The advertiser's website icon must be clickable. The icon size is 16 × 16 pixels. You can't change the size or the aspect ratio of the icon.

Rating
Mobile apps ads
App rating in the app store.

You can't edit the rating.

Number of ratings

Number of ratings for mobile app ads. You can't edit the number of ratings.

Text

The ad text can be up to 75 characters long, including spaces and punctuation marks. It may be cut off up at 37 characters, but you can't edit the content and change the case. The last visible word must be displayed in full followed by an ellipsis (...).

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Cost per one thousand viewable impressions of an ad unit. An impression is considered viewable if at least one pixel of the ad unit was in the viewable area of the screen.

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