Data safety in Google Play
According to Google requirements, mobile app developers must inform Google Play about what data they collect through their apps. To do this, fill out the Data safety form on the App content page in Play Console.
This guide helps developers properly disclose the data collection, sharing, and security practices related to how the Mobile Ads SDK processes data.
Alert
When using the Mobile Ads SDK, it's your responsibility to ensure that your app is compliant with the applicable privacy policy. If you collect and/or transmit any data, you have to make sure that the data is collected, secured, and managed properly.
As an app developer, you choose what information to include in the “Data safety” section on Google Play and how to describe how your app collects, shares, and protects user data.
Mobile Ads SDK
Data collection
Data collection occurs when your app sends data off the user's device. The Mobile Ads SDK used in your app sends user data from their devices. For more details on why this data is collected, see the “Purposes” section below.
Data sharing
Data sharing occurs when user data collected by your app is sent to third parties. User data collected in your app is shared directly with a third party through the integrated Mobile Ads SDK. For more details on why this data is shared, see the “Purposes” section below.
Data processing
For each data type, you can also specify whether its collection is required or optional. All types of data collected via the Mobile Ads SDK (see the “Data types” section below) are optional, so users can manage data collection and opt out of personalized ads.
Other information about data processing
You can use this section to inform users about the privacy and security measures implemented in your app, such as encryption in transit or ways to request the deletion of collected data. The Mobile Ads SDK encrypts all user data listed on this page in transit using the HTTPS/TLS protocol. The Mobile Ads SDK provides developers with the tools needed to delete user data.
Data types
Here you can learn how the Mobile Ads SDK collects and shares various types of user data.
Please note that the table reflects default settings for the Mobile Ads SDK. Developers should adapt these settings to meet their specific requirements and use cases.
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Data type |
Description |
Collection of Mobile Ads SDK data (default configuration) |
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Location |
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Precise location |
The location of a user or device within an area of less than three square kilometers, such as a location obtained via the Android |
No The app developer can optionally set up the transmission of this data by enabling the This means that the Mobile Ads SDK only collects location data after the user's consent is obtained and the required in-app permissions are granted. The Mobile Ads SDK does not collect and does not attempt to collect this information on its own. |
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Approximate location |
User or device location in an area greater than or equal to 3 square kilometers, such as the user's city or location provided by Android's |
No The app developer can optionally set up the transmission of this data by enabling the This means that the Mobile Ads SDK only collects location data after the user's consent is obtained and the required in-app permissions are granted. The Mobile Ads SDK does not collect and does not attempt to collect this information on its own. |
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Personal info |
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First name |
How the user refers to themselves, such as their first or last name, or nickname. |
No |
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Email address |
User's email address. |
No |
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User IDs |
User IDs, such as an account number, account ID, or account name. |
No |
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Address |
The user's address, such as their mailing or home address. |
No |
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Phone number |
The user's phone number. |
No |
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Race and ethnicity |
Information about the user's race or ethnicity. |
No |
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Political or religious beliefs |
Information about the user's political or religious beliefs. |
No |
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Sexual orientation |
Information about the user's sexual orientation. |
No |
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Other info |
Any other personal info, such as the user's date of birth, gender identity, or veteran status. |
No |
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Financial info |
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User payment info |
Information about the user's financial accounts, such as a credit card number. |
No |
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Purchase history |
Information about the user's purchases and transactions. |
No |
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Credit score |
Information about the user's credit. |
No |
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Other financial info |
Any other financial info, such as the user's salary or debts. |
No |
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Health and fitness |
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Health info |
Information about the user's health, such as medical records or symptoms. |
No |
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Fitness info |
Information about the user's physical activity, such as regular exercises. |
No |
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Messages |
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The user’s emails including the subject line, senders, recipients, and message content. |
No |
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SMS or MMS |
The user's text messages including information on senders, recipients, and message content. |
No |
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Other in-app messages |
Any other types of messages, such as instant messages or chat content. |
No |
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Photos and videos |
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Photos |
The user's photos. |
No |
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Video |
The user's videos. |
No |
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Audio files |
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Voice or sound recordings |
The user's voice recordings, such as a voicemail or sound recording. |
No |
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Music files |
The user's music files. |
No |
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Other audio files |
Any other user-created or user-provided audio files. |
No |
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Files and docs |
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Files and docs |
The user's files and documents or information about their files and documents, such as file names. |
No |
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Yandex Calendar |
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Calendar events |
Information from the user's calendar such as events, event notes, and attendees. |
No |
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Contacts |
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Contacts |
Information about the user's contacts, such as contact names or message history, as well as their usernames, contact recency, contact frequency, interaction duration, and call history. |
No |
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App activity |
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App interactions |
Information about how the user interacts with the app. For example, the number of times they visit a page or sections they tap on. |
No |
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In-app search history |
Information about the user's search queries in the app. |
No |
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Installed apps |
Information about the apps installed on the user's device. |
No |
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Other user-generated content |
Any other user-generated content not mentioned in any section, such as their bios, notes, or open-ended responses. |
No |
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Other actions |
Any other user activity or in-app actions not listed here, such as their gameplay, likes, and dialog options. |
No |
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Web browsing |
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Web browsing history |
Information about the sites visited by the user. |
No |
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App info and performance |
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Crash logs |
Data from your app's crash log, such as the number of times the app has crashed, stack traces, or other info directly related to a crash. |
No |
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Diagnostics |
Information about your app's performance, such as battery life, loading time, latency, frame rate, or any technical diagnostics. |
No |
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Other app performance data |
Any other app performance data not mentioned here. |
No |
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Device or other IDs |
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Device or other IDs |
Such as the device's advertising ID or any other device-level ID. |
Yes, if the respective permission is granted in the app. Learn more about how to use advertising IDs. |
Purposes
Here you can learn more about the purposes of data collection and sharing associated with the Mobile Ads SDK.
Please note that these purposes may vary depending on how a specific developer uses or implements the Mobile Ads SDK.
|
Purpose of data usage |
Description |
Purposes of data collection and sharing via the Mobile Ads SDK |
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App functionality |
Used to ensure the functionality of the app. |
No |
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Analytics |
Used to collect data on app usage or performance. |
No |
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Contact the developer |
Used to send news or notifications regarding the app or its developer. |
No |
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Advertising and marketing |
Used to display ads, manage targeting, send marketing materials, and evaluate ad performance. |
Yes |
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Fraud prevention, security, and compliance |
Used to prevent fraud, ensure security, and comply with legal requirements. |
No |
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Personalized experience |
Used to customize the app experience, for example, by showing suggested content or offering personalized recommendations. |
No |
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Account management |
Used to create or manage the user's account within the developer's services. |
No |
Demo ad units
| Demo ad unit | Android | iOS | Unity | Flutter | React Native |
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| Yandex | |||||
| demo-banner-yandex |  |
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| demo-interstitial-yandex | |
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| demo-rewarded-yandex | |
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| demo-native-app-yandex | |
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| demo-native-video-yandex | |
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| demo-native-content-yandex | |
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| demo-appopenad-yandex | |
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| demo-feed-yandex | |
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| demo-native-bulk-yandex | |
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| Google AdMob | |||||
| demo-banner-admob | |
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| demo-appopenad-admob | |
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| demo-interstitial-admob | |
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| demo-rewarded-admob | |
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| demo-native-admob | |
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| demo-native-video-admob | |
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| AppLovin | |||||
| demo-banner-applovin | |
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| demo-interstitial-applovin | |
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| demo-rewarded-applovin | |
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| demo-banner-applovin-max | |
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| demo-interstitial-applovin-max | |
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| demo-rewarded-applovin-max | |
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| AppNext | |||||
| demo-banner-appnext | |
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| demo-interstitial-appnext | |
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| demo-rewarded-appnext | |
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| demo-native-appnext | |
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| BIGO Ads | |||||
| demo-banner-inline-bigoads | |
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| demo-banner-sticky-bigoads | |
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| demo-banner-bigoads | |
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| demo-interstitial-bigoads | |
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| demo-rewarded-bigoads | |
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| demo-native-image-bigoads | |
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| demo-native-video-bigoads | |
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| demo-native-bigoads | |
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| Chartboost | |||||
| demo-banner-chartboost | |
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| demo-interstitial-chartboost | |
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| demo-rewarded-chartboost | |
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| Digital Turbine | |||||
| demo-banner-digitalturbine | |
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| demo-banner-digitalturbine-mrec | |
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| demo-interstitial-digitalturbine | |
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| demo-rewarded-digitalturbine | |
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| InMobi | |||||
| demo-banner-inmobi | |
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| demo-interstitial-inmobi | |
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| demo-rewarded-inmobi | |
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| IronSource | |||||
| demo-banner-ironsource | |
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| demo-interstitial-ironsource | |
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| demo-rewarded-ironsource | |
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| Mintegral | |||||
| demo-banner-mintegral | |
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| demo-appopenad-mintegral | |
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| demo-interstitial-mintegral | |
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| demo-rewarded-mintegral | |
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| demo-native-mintegral | |
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| Pangle | |||||
| demo-banner-pangle | |
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| demo-appopenad-pangle | |
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| demo-interstitial-pangle | |
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| demo-interstitial-pangle-land | |
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| demo-rewarded-pangle | |
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| demo-rewarded-pangle-land | |
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| demo-native-pangle | |
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| Star.io | |||||
| demo-banner-startapp | |
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| demo-interstitial-startapp | |
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| demo-rewarded-startapp | |
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| demo-native-startapp | |
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| Tapjoy | |||||
| demo-interstitial-tapjoy | |
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| demo-rewarded-tapjoy | |
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| Liftoff (ex. Vungle) | |||||
| demo-appopenad-vungle | |
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| demo-banner-vungle | |
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| demo-banner-vungle-mrec | |
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| demo-interstitial-vungle | |
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| demo-rewarded-vungle | |
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| demo-native-vungle | |
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| Unity Ads | |||||
| demo-banner-unityads | |
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| demo-interstitial-unityads | |
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| demo-rewarded-unityads | |
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| VK Ads (ex. myTarget) | |||||
| demo-banner-mytarget | |
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| demo-banner-mytarget-mrec | |
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| demo-interstitial-mytarget | |
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| demo-rewarded-mytarget | |
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| demo-native-mytarget | |
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| demo-native-carousel-mytarget | |
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| demo-native-video-mytarget | |
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| zMaticoo | |||||
| demo-banner-maticoo | |
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| demo-interstitial-maticoo | |
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| demo-rewarded-maticoo | |
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| demo-native-maticoo | |
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| Adfox | |||||
| demo-banner-adfox-html | |
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| demo-banner-adfox-image | |
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| demo-interstitial-adfox-image | |
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| demo-interstitial-adfox-html | |
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| demo-native-adfox | |
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