---
metadata:
  - name: generator
    content: Diplodoc Platform v5.50.6
alternate:
  - https://boost.yandex.com/doc/en/analytics/content/mobile-tracking/remarketing-attribution.md
  - https://boost.yandex.com/doc/ru/analytics/content/mobile-tracking/remarketing-attribution.md
---
> **Documentation Index:** Fetch the complete configuration index at https://boost.yandex.com/doc/en/llms.txt

# Attributing remarketing campaigns

Analytics module attributes [remarketing campaigns](*remarketing campaign). You can use a remarketing campaign to re-attract an audience, for example, to return users to the app so they complete a target action.

Analytics module attributes returning users ([re-engagement](*re-engagement)) and new installations if users haven't installed the app previously. Re-engagement metrics are shown in the [Remarketing](https://boost.yandex.com/doc/en/analytics/content/mobile-reports/remarketing-report.md) report, and new installations are shown in the [User Acquisition](https://boost.yandex.com/doc/en/analytics/content/mobile-reports/user-acquisition-report.md) report.

![remarketing attribution](https://yastatic.net/s3/doc-binary/src/dev/appmetrica/en/images/mobile-tracking/remarketing-attribution.png)

Analytics module saves the attribution history and doesn't overwrite install source data. Thus, after a remarketing campaign, the user has two sources: one for the installation, and one for re-engagement. When you create a remarketing tracker, you can disable sending CPA postbacks to installation partners.

To enable attribution of remarketing campaigns, you should prepare your app and create a remarketing tracker. For more information, see [How to create a remarketing campaign in Analytics module](https://boost.yandex.com/doc/en/analytics/content/troubleshooting/troubleshooting.md#remarketing-campaign).

## Learn more {#learn-more}

- [Remarketing report](https://boost.yandex.com/doc/en/analytics/content/mobile-reports/remarketing-report.md)
- [Tracking link structure and parameters](https://boost.yandex.com/doc/en/analytics/content/mobile-tracking/tracking-specification.md)

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[*remarketing campaign]: An ad campaign aimed at getting users to come back to an app they previously installed. 

[*re-engagement]: User's return to the installed application as a result of an advertising campaign. The return is usually made via deeplink..