---
metadata:
  - name: generator
    content: Diplodoc Platform v5.50.6
alternate:
  - https://boost.yandex.com/doc/en/ad-monetization/monetization/ad-unit/interstitial.md
  - https://boost.yandex.com/doc/ru/ad-monetization/monetization/ad-unit/interstitial.md
---
> **Documentation Index:** Fetch the complete configuration index at https://boost.yandex.com/doc/en/llms.txt

# Interstitial

<!-- source: en/ad-monetization/_includes/common/ad-unit/interstitial.md -->
<!--
ГОТОВО
Текст в РМП: mobile-ads/en/monetization/ad-unit/interstitial.md
Текст в Trustmon: trustmon/en/ad-unit/interstitial.md
-->

**Interstitial**: Ad units that can display text and image ads, display advertising, or video ads. These ads completely unit out the app's background and pop up between a user sending out a request and receiving data in response (for example, when advancing to the next level in a video game).

The number of ads in the unit and the font size are determined automatically based on the size of the user's screen.


<img src="https://yastatic.net/s3/doc-binary/src/docs/support/mobile-ads/en/monetization/_images/interstitial-en-ex.png" width="200">


## Creating an ad unit {#create-unit}

{% list tabs %}

- From the list of apps

  1. <!-- source: en/ad-monetization/_includes/common/ad-unit/creation-steps.md -->
     In the menu on the left, go to **Ad Monetization** → **Applications**. Click **Add** next to the desired app in column **Ad units**.
     <!-- endsource: en/ad-monetization/_includes/common/ad-unit/creation-steps.md -->

  1. Select **Interstitial** format.

  1. <!-- source: en/ad-monetization/_includes/common/ad-unit/creation-steps.md -->
     Enter a name for the ad unit: this makes it easier to find in the Boost interface.
     <!-- endsource: en/ad-monetization/_includes/common/ad-unit/creation-steps.md -->

  1. <!-- source: en/ad-monetization/_includes/common/ad-unit/creation-steps.md -->
     <!-- source: en/ad-monetization/monetization/_includes/cpm-settings.md -->
     Define CPM settings. In the **CPM strategy** field, select:

     * **Maximum revenue**: If you don't want to limit the cost of an impression in the ad unit.

     * **eCPM floor**: If you want to set the minimum cost of an impression in the ad unit. When selecting this option, also specify the floor value in rubles, US dollars, or euros. You can change the floor currency in your account settings.
     <!-- endsource: en/ad-monetization/monetization/_includes/cpm-settings.md -->



       {% cut "How it looks in the interface" %}

       ![](../_images/interstitial-app-aws.png){style="border: solid 1px #cccccc"}

       {% endcut %}
     <!-- endsource: en/ad-monetization/_includes/common/ad-unit/creation-steps.md -->


  1. <!-- source: en/ad-monetization/_includes/common/ad-unit/creation-steps.md -->
     Click **Save**.

       The new unit with a unique ID will appear in the list on the app page. The unit ID (`ID`) consists of the product ID (`R-M`), app ID, and the unit index number.

       {% note info %}

       One app can have no more than 200 active ad units. Move unused units to the archive. If you need to add more than 200 units, contact support.

       {% endnote %}
     <!-- endsource: en/ad-monetization/_includes/common/ad-unit/creation-steps.md -->


  1. <!-- source: en/ad-monetization/_includes/common/ad-unit/creation-steps.md -->
     Integrate the ad unit into the application, depending on the monetization method:

       * to display only Boost ads integrate the unit following the instructions:
           * [Android](https://boost.yandex.com/doc/en/ad-monetization/dev/android/quick-start.md)
           * [iOS](https://boost.yandex.com/doc/en/ad-monetization/dev/ios/quick-start.md)
           * [Unity](https://boost.yandex.com/doc/en/ad-monetization/dev/unity/quick-start.md)
           * [Flutter](https://boost.yandex.com/doc/en/ad-monetization/dev/flutter/quick-start.md)
           * [React Native](https://boost.yandex.com/doc/en/ad-monetization/dev/react-native/quick-start.md)
       * to display ads as part of Yandex Mediation see the instructions:
           * [Android](https://boost.yandex.com/doc/en/ad-monetization/dev/android/quick-start-mm.md)
           * [iOS](https://boost.yandex.com/doc/en/ad-monetization/dev/ios/quick-start-mm.md)
           * [Unity](https://boost.yandex.com/doc/en/ad-monetization/dev/unity/quick-start-mm.md)
           * [Flutter](https://boost.yandex.com/doc/en/ad-monetization/dev/flutter/quick-start-mm.md)
           * [React Native](https://boost.yandex.com/doc/en/ad-monetization/dev/react-native/quick-start-mm.md)
       * if you use third-party mediation services, connect the unit to the unit created for the Boost in third-party mediation.

     [Learn more about monetization methods](https://boost.yandex.com/doc/en/ad-monetization/monetization/methods.md).
     <!-- endsource: en/ad-monetization/_includes/common/ad-unit/creation-steps.md -->


- From the app page

  1. <!-- source: en/ad-monetization/_includes/common/ad-unit/creation-steps.md -->
     In the menu on the left, go to **Ad Monetization** → **Applications** and open the desired page. Under the app name, click **New ad unit**.
     <!-- endsource: en/ad-monetization/_includes/common/ad-unit/creation-steps.md -->

  1. Select **Interstitial** format.

  1. <!-- source: en/ad-monetization/_includes/common/ad-unit/creation-steps.md -->
     Enter a name for the ad unit: this makes it easier to find in the Boost interface.
     <!-- endsource: en/ad-monetization/_includes/common/ad-unit/creation-steps.md -->

  1. <!-- source: en/ad-monetization/_includes/common/ad-unit/creation-steps.md -->
     <!-- source: en/ad-monetization/monetization/_includes/cpm-settings.md -->
     Define CPM settings. In the **CPM strategy** field, select:

     * **Maximum revenue**: If you don't want to limit the cost of an impression in the ad unit.

     * **eCPM floor**: If you want to set the minimum cost of an impression in the ad unit. When selecting this option, also specify the floor value in rubles, US dollars, or euros. You can change the floor currency in your account settings.
     <!-- endsource: en/ad-monetization/monetization/_includes/cpm-settings.md -->



       {% cut "How it looks in the interface" %}

       ![](../_images/interstitial-app-aws.png){style="border: solid 1px #cccccc"}

       {% endcut %}
     <!-- endsource: en/ad-monetization/_includes/common/ad-unit/creation-steps.md -->


  1. <!-- source: en/ad-monetization/_includes/common/ad-unit/creation-steps.md -->
     Click **Save**.

       The new unit with a unique ID will appear in the list on the app page. The unit ID (`ID`) consists of the product ID (`R-M`), app ID, and the unit index number.

       {% note info %}

       One app can have no more than 200 active ad units. Move unused units to the archive. If you need to add more than 200 units, contact support.

       {% endnote %}
     <!-- endsource: en/ad-monetization/_includes/common/ad-unit/creation-steps.md -->


  1. <!-- source: en/ad-monetization/_includes/common/ad-unit/creation-steps.md -->
     Integrate the ad unit into the application, depending on the monetization method:

       * to display only Boost ads integrate the unit following the instructions:
           * [Android](https://boost.yandex.com/doc/en/ad-monetization/dev/android/quick-start.md)
           * [iOS](https://boost.yandex.com/doc/en/ad-monetization/dev/ios/quick-start.md)
           * [Unity](https://boost.yandex.com/doc/en/ad-monetization/dev/unity/quick-start.md)
           * [Flutter](https://boost.yandex.com/doc/en/ad-monetization/dev/flutter/quick-start.md)
           * [React Native](https://boost.yandex.com/doc/en/ad-monetization/dev/react-native/quick-start.md)
       * to display ads as part of Yandex Mediation see the instructions:
           * [Android](https://boost.yandex.com/doc/en/ad-monetization/dev/android/quick-start-mm.md)
           * [iOS](https://boost.yandex.com/doc/en/ad-monetization/dev/ios/quick-start-mm.md)
           * [Unity](https://boost.yandex.com/doc/en/ad-monetization/dev/unity/quick-start-mm.md)
           * [Flutter](https://boost.yandex.com/doc/en/ad-monetization/dev/flutter/quick-start-mm.md)
           * [React Native](https://boost.yandex.com/doc/en/ad-monetization/dev/react-native/quick-start-mm.md)
       * if you use third-party mediation services, connect the unit to the unit created for the Boost in third-party mediation.

     [Learn more about monetization methods](https://boost.yandex.com/doc/en/ad-monetization/monetization/methods.md).
     <!-- endsource: en/ad-monetization/_includes/common/ad-unit/creation-steps.md -->


{% endlist %}

<!-- source: en/ad-monetization/monetization/_includes/add-app-and-unit.md -->
## Actions with ad units {#actions-with-units}


In the main menu, go to **Ad Monetization** → **Ad Units**. Pick an ad unit from the list and select the necessary action:

* **Duplicate**: Create another unit in the ad unit list with the same settings but with a different ID.
* **Send to archive**: Send the unit to the archive. To restore an ad unit, find it using the status filter and click **Restore**.
<!-- endsource: en/ad-monetization/monetization/_includes/add-app-and-unit.md -->

## Location-based ad serving {#geography}

<!-- source: en/ad-monetization/monetization/_includes/add-app-and-unit.md -->
You can restrict ad impressions in a unit for app users from a specific region. To do this, open the ad unit on the app page or in the ad unit list and go to **Regions**.

In the region tree, select one or more regions. Set the [eCPM floor](*CPMV_floor) in selected currency without VAT in the **eCPM** field. Subregions inherit the CPM floor from the top level region.

To fully disable ad impressions in a region, select it and choose the **Block** option.
<!-- endsource: en/ad-monetization/monetization/_includes/add-app-and-unit.md -->
<!-- endsource: en/ad-monetization/_includes/common/ad-unit/interstitial.md -->



<!-- source: en/_includes/chat-button.md -->
[Chat with us](https://yandex.ru/chat#/user/61c73805-2a89-9b86-4328-68e3b74b8122){.button}

<!-- source: en/_includes/button-style.md -->

<!-- endsource: en/_includes/button-style.md -->
<!-- endsource: en/_includes/chat-button.md -->





[*CPMV_floor]: <!-- source: en/ad-monetization/_includes/popups.md -->
Cost per one thousand viewable impressions of an ad unit. An impression is considered viewable if at least one pixel of the ad unit was in the viewable area of the screen.
<!-- endsource: en/ad-monetization/_includes/popups.md -->